Persuasion in Messages
نویسندگان
چکیده
منابع مشابه
Ambivalence and Persuasion: The Processing of Messages about Immigrant Groups
Previous research has found that ambivalence is an important characteristic of attitudes toward minority groups. In the present research, we determined whether people who are ambivalent toward a minority group exhibit more systematic processing of persuasive messages pertaining to the group than do people who are not ambivalent toward the group. To test this hypothesis, we measured 113 particip...
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Technologies that are intentionally designed to change a person’s attitude or behaviors are emergent. Designers of these technologies frequently use implementations of influence strategies to increase the effectiveness of their systems. In this paper we argue that there are large individual differences in users responses to implementations of influence strategies, and as such persuasive technol...
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Recent research has suggested that when people resist persuasion they can perceive this resistance and, under specifiable conditions, become more certain of their initial attitudes (e.g., Z. L. Tormala & R. E. Petty, 2002). Within the same metacognitive framework, the present research provides evidence for the opposite phenomenon--that is, when people resist persuasion, they sometimes become le...
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A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education u...
متن کاملValues-based Political Messages and Persuasion: Relationships among Speaker, Recipient, and Evoked Values
The persuasive power of values-based political messages may depend on recipients having (1) shared values with the speaker (a type of personal identity match); (2) shared political party identifications with the speaker (a type of social identity match); and/or (3) expectations about values traditionally associated with different political parties (an expectancy violation/confirmation). The ind...
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ژورنال
عنوان ژورنال: EDIS
سال: 2013
ISSN: 2576-0009
DOI: 10.32473/edis-wc145-2013